It’s hard to remember a time when Amazon’s annual Prime Day promotion lived up to its name. The sales event, which began in the summer of 2015, only lasted two years before it expanded beyond the confines of 24-hours to become a two-day promotional extravaganza. Now, Amazon is expanding the scope even further. The e-commerce giant announced Monday that it’s bringing Prime Day to the holiday...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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