South Korea’s Game Management Committee told Google and Apple this week to ban from their mobile app stores apps that require consumers to make a purchase before playing a game, Cointelegraph reported . The order is the latest example of the fragmented and rapidly-changing rules governing app distribution. So-called “play-to-earn” games are popular among cryptocurrency enthusiasts and usually...
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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
Uber’s Ride Hailing Business Shows Strong Recovery
NYT Co’s Digital Ad Revenues Weaken in Q4
UK Regulator Warns it May Block Microsoft-Activision Deal
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