How Reddit Grew Its Ad Business, Bolstering IPO HopesRead Now

Briefing

Apple Cut Ad Spending on Twitter and Threatened App Store Expulsion, Musk Says

By
Erin Woo
· · Source: The Information

Elon Musk tweeted on Monday that Apple had “mostly” stopped advertising on Twitter and had threatened to block Twitter from the App Store, an escalation of his previous tweets complaining about app store fees. He also tweeted a meme about the 30% fee Apple levies on in-app purchases with an image that suggested one path he was considering was going “to war” with the iPhone maker. Later,...

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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
By Isabelle Sarraf · Feb. 8, 2023 6:00 AM PST
Art by Shane Burke. Photos via Reddit/Shutterstock.
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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