Apple’s digital advertising business could rise to $30 billion in four years, the Financial Times reported, citing a note from Evercore ISI. The estimate comes as Apple adds more spots where advertisements are shown inside the App Store, including the Today tab and app product pages. It also comes amid a hiring spree in its advertising business, the newspaper reported, citing an analysis of...
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Where Google Has Grown
Alphabet has doubled the headcount in its Google Cloud unit since early 2019, according to data obtained by The Information, outstripping Alphabet’s overall hiring growth. The rapid growth helps explain why Google Cloud’s losses continue to widen even as its revenue grows rapidly. Google’s hardware unit and YouTube also each roughly doubled headcount between the first quarter...
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The Information’s Top Tech-Adjacent Gifts for 2022
After the roller-coaster ride of the past month, everyone needs a little retail therapy. So, in honor of Black Friday and the upcoming holiday season, we’ve put together our annual gift guide, asking The Information’s staffers to share their favorite tech and tech-adjacent purchases of the last year.