Apple’s digital advertising business could rise to $30 billion in four years, the Financial Times reported, citing a note from Evercore ISI. The estimate comes as Apple adds more spots where advertisements are shown inside the App Store, including the Today tab and app product pages. It also comes amid a hiring spree in its advertising business, the newspaper reported, citing an analysis of...
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Musk Puts $20 Billion Value on Twitter
Elon Musk offered Twitter employees stock grants at a valuation of roughly $20 billion, said a person familiar with an email Musk sent to staff, less than half what he paid to buy the company. It was a concrete acknowledgment of how much Twitter’s value has dropped since the deal—but it is still well above public market valuation levels for Twitter’s rivals. As Musk has...
Twitter Valued at $20 Billion in New Employee Stock Grant
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