Amazon Web Services CEO Adam Selipsky, in his inaugural keynote at the annual re:Invent customer conference in Las Vegas, unveiled the cloud provider’s typical dizzying array of new services and features. But the most interesting part was the work AWS is doing with the Nasdaq stock exchange to let trading systems run in the cloud. Nasdaq and AWS are working together on a new version of...
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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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