Apple is jumping on the anti-Facebook bandwagon. Following the scandal over political data firm Cambridge Analytica’s use of Facebook user data during the 2016 election campaign, Apple CEO Tim Cook is calling for more privacy regulation. On an appearance on MSNBC to be aired April 6, Mr. Cook said there should be more transparency over what data is being collected and how it is being used. Apple must be enjoying the current state of affairs. After years of Google and Facebook having a booming business sucking up as much user data as possible to sell to advertisers, Apple’s business model of simple hardware sales started looking antiquated. But in the current environment, with fears around how user data is being abused, Apple is looking like a much friendlier tech giant.