Apple is teaming up with one of the entertainment industry’s most successful moguls and marquee names, announcing Friday that it has agreed on a multiyear original content partnership with Oprah Winfrey.
The world’s most valuable company has enlisted A-listers like Reese Witherspoon for a forthcoming lineup of original content, as it prepares to compete with streamers like Netflix and Amazon Prime Video. That’s led to an arms race for talent, with Netflix signing up star producers Shonda Rhimes and Ryan Murphy, while Amazon recently inked a deal with Nicole Kidman. But Apple adding Ms. Winfrey, who has millions of loyal fans, particularly in the older demographic that has shifted from pay-TV to streaming services more slowly than other cohorts, is a much bigger deal.
Ms. Winfrey’s deal with Apple isn’t even exclusive, according to The Hollywood Reporter, as she will remain chairman and CEO of her eponymous, Discovery-backed cable channel OWN. It’s a good day for Apple—but an even better one for Ms. Winfrey.