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AT&T Merges Ad Tech Unit With WarnerMedia

By Jessica Toonkel
· · Source: The Information

AT&T is merging its Xandr ad tech division with WarnerMedia, but what this combination means remains to be seen. AT&T created Xandr in the hope of being able to offer very targeted advertising for both its own WarnerMedia networks, which include TNT and TBS, as well as other entertainment companies. In fact, the idea of being able to offer such targeted advertising was one of AT&T CEO...

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