Binance, the world’s largest cryptocurrency exchange, is acquiring the non-U.S. operations of rival FTX, which had seen billions in customer withdrawals after media reports about its close ties to trading firm Alameda Research. “This afternoon, FTX asked for our help,” tweeted Changpeng Zhang, CEO of Binance. “There is a significant liquidity crunch. To protect users, we signed a non-binding...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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