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NBCU Reaches Deal with Roku for Carrying Peacock

By Tom Dotan
· · Source: Deadline

NBCUniversal reached a deal with Roku to carry Peacock, The Verge reported, shortly before NBCU escalated the fight by suspending 11 other apps on Roku devices . Since Peacock launched in July it hasn’t been available on Roku devices. The two sides have been at odds over ad sharing revenue, with Roku wanting a larger share of Peacock’s ad space and NBCUniversal refusing to cave. The threat...

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