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NBCU Reaches Deal with Roku for Carrying Peacock

By Tom Dotan
· · Source: Deadline

NBCUniversal reached a deal with Roku to carry Peacock, The Verge reported, shortly before NBCU escalated the fight by suspending 11 other apps on Roku devices . Since Peacock launched in July it hasn’t been available on Roku devices. The two sides have been at odds over ad sharing revenue, with Roku wanting a larger share of Peacock’s ad space and NBCUniversal refusing to cave. The threat...

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Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers
By Jessica Toonkel · Jan. 15, 2021 6:00 AM PST
Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers
As streaming TV becomes the default viewing option for Americans, the makers of streaming devices are taking the place of cable operators as gatekeepers, deciding what streaming services will be available to viewers. Increasingly the gatekeepers include not only Roku and Amazon but smart TV makers such as Samsung. NBCUniversal is learning that the hard way as it battles to get its Peacock...
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By Ross Matican · Jan. 14, 2021
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