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Apple May Be Stepping Up Search Efforts

By
Nick Wingfield
· · Source: Financial Times

Apple has quietly begun to make its own search tools more visible to iPhone users through the latest version of its mobile operating system, iOS 14, the Financial Times reports. The changes are subtle and don’t yet represent a full-blown assault on Google, the dominant search engine and still the default provider of searches conducted through the Safari web browser on iPhones. The FT said the...

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