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entertainment media/telecom

AT&T’s Ad Unit Head Resigns

By
Jessica Toonkel
· · Source: Reuters

Brian Lesser, the CEO of AT&T’s Xandr advertising unit has resigned, according to Reuters.  It’s a signal that AT&T has struggled with its plan to build a sizable targeted advertising business that could compete with Google and Facebook. There have been previous signs that the plan faced challenges. Most importantly, AT&T needed to strike partnerships with TV networks owned by other...

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