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Amazon Entertainment Media/Telecom

NFL Is Unsure Silicon Valley Can Attract Audience that TV Reaches

Technology companies that are hoping to win rights to broadcast National Football League games when the league’s deals with the major networks  come up for renewal in 2022 may be in for a disappointment. At a media event Thursday, Brian Rolapp, the chief business and media officer for the NFL, said the league isn’t convinced that the Silicon Valley giants will be able to compete with the broadcasters in terms of their audience size anytime soon.

While the likes of Amazon and Facebook may not have the reach of the major broadcasters yet, they do have more data on what their viewers are doing. If they can demonstrate that  viewers are not only engaged in the games, but buying the products that are being advertised, that kind of insight may become more valuable to leagues than just how many people have tuned in.

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