It was a long time coming, but spending on digital advertising passed TV last year, a major milestone. According to the IAB, spending on digital ads, including banners and video, leapt 21% to $88 billion, while spending on television was down 3% to $70 billion. While TV networks have been arguing that digital ad spending isn’t cannibalizing television, it’s hard to look at these numbers and not...
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SpaceX’s Starship Setback Could Hold Up Cellphone Ambitions
When SpaceX’s new Starship rocket exploded during a test flight in April, the company largely painted it as a success to have even gotten the 400-foot-tall behemoth off the ground. But inside the company, some employees were worried that the setback could delay, among other things, a SpaceX plan to provide wireless coverage to cellphones that are out of range of typical networks,...
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