To Reduce AI Costs, Google Wants to Ditch Broadcom as Its TPU Server Chip SupplierRead more

Briefing

Digital Ad Spending Eclipsed TV Last Year

By
Tom Dotan
· · Source: IAB

It was a long time coming, but spending on digital advertising  passed TV last year, a major milestone. According to the IAB, spending on digital ads, including banners and video, leapt 21%  to $88 billion, while spending on television was down 3% to $70 billion. While TV networks have been arguing that digital ad spending isn’t cannibalizing television, it’s hard to look at these numbers and not...

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