NBCUniversal chief Steve Burke hinted at it in a holiday note last December, but now it’s been made public: The company plans to launch a service in 2020 that carries the company’s catalogue of movies and TV shows and plans to have some originals and outside content as well.
As opposed to Netflix and AT&T’s WarnerMedia’s streaming plans, which are aimed mostly at cord cutters, NBCUniversal is going to be distributing this for free to all paying cable subscribers It’s also going to make it ad-supported. For an extra fee people can watch the upcoming service without any ads.
It’s interesting to note that the head of NBCUniversal’s cable division Bonnie Hammer will be running the new service and a new direct-to-consumer division. That mirrors the way Disney set up its new team under Kevin Mayer. NBCUniversal’s head of digital enterprises Maggie Suniewick will report into Hammer, which could be viewed as a bit of a downgrade as she previously reported to Steve Burke.