That didn’t take long. Just a few weeks after Tim Armstrong departed Verizon, the company is already starting to do away with the Oath brand. Oath is the name Verizon gave last year to the combined Yahoo-AOL under Mr. Armstrong’s watch.
On Monday Verizon said it would rebrand Oath as Verizon Media Group/Oath. In a memo to employees, reviewed by The Information, Guru Gowrappan, head of the newly-named media group, said that the company will transition the business name to Verizon Media Group and would provide a timeline for the change by end of year. Verizon says the Oath name isn’t completely going away. Still, its days appear numbered.
The announcement was part of a bigger Verizon reorganization in which business units will be organized by customer type. Under the new structure, Ronan Dunne, president of Verizon Wireless, will oversee the a new division called the Verizon Consumer Group, which will include its wireline service. Another new division, Verizon Business Group, will be run by Tami Erwin, executive vice president of wireless operations.