Facebook is removing more than 5,000 ad targeting options that let advertisers exclude certain races or religious groups, BuzzFeed reports. The social media giant has been criticized for allowing advertisers to avoid marketing to certain groups. As this article notes, advertisers could exclude anyone interested in “Passover” from seeing its ads, for example.
This issue has been particular at the forefront in the last week or so, with news that the US Department of Housing and Urban Development had filed a complaint against Facebook, saying ad targeting in this way allowed for housing discrimination. Facebook’s move will help curb this kind of advertiser discrimination. But the question remains why Facebook was allowing advertisers to filter by these types of parameters to begin with.