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policy

House Bill Would Restrict Microtargeting in Online Political Ads

By
Christopher Stern
· · Source: The Information

A key House lawmaker wants to restrict the use of personal data to target online political messages and would require advertisers to disclose who paid for the ad and how much it cost. The bill, authored by House Antitrust Chair David Cicilline, would upend political ad strategies for both Republicans and Democrats who depend on microtargeting to motivate voters with highly tailored messages. ...

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