TikTok has hired Tim Natividad, a longtime ad sales executive who has worked at the likes of Roku, Amazon and Google, to head up U.S. enterprise solutions–a new position aimed at boosting TikTok’s ad business with big companies, according to a person familiar with the situation. While TikTok has long focused on small and medium sized advertisers, this is the first time that TikTok has hired an...
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