TikTok has hired Tim Natividad, a longtime ad sales executive who has worked at the likes of Roku, Amazon and Google, to head up U.S. enterprise solutions–a new position aimed at boosting TikTok’s ad business with big companies, according to a person familiar with the situation. While TikTok has long focused on small and medium sized advertisers, this is the first time that TikTok has hired an...
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Musk Puts $20 Billion Value on Twitter
Elon Musk offered Twitter employees stock grants at a valuation of roughly $20 billion, said a person familiar with an email Musk sent to staff, less than half what he paid to buy the company. It was a concrete acknowledgment of how much Twitter’s value has dropped since the deal—but it is still well above public market valuation levels for Twitter’s rivals. As Musk has...
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