Disney has hired Spotify’s Horacio Gutierrez as it’s new general counsel, the latest C-suite executive to be installed by CEO Bob Chapek. Gutierrez, a longtime Spotify executive, was key to helping the music streaming company negotiate its deals with the music labels over what cut of revenue they would get. He was also a vocal critic of Apple, alleging the company engaged in anticompetitive...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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