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WarnerMedia Says HBOMax Attracted Younger, More Engaged Audience

By Tom Dotan
· · Source: The Information

HBOMax may not have taken off like Disney+, but it’s already hitting some of WarnerMedia’s goals. The company announced that the service has attracted an audience that is both younger and more engaged than the typical HBO audience. The company compared the average audience and time spent watching HBONow in January to what it saw during the first few weeks of release for HBOMax. The company also...

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