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e-commerce

Shopify and Pinterest Expand Marketing Partnership

By
Malique Morris
· · Source: The Information

Shopify is expanding a previously-announced North American partnership with Pinterest to 27 additional countries, including the U.K., Brazil and New Zealand. Shopify offers merchants a channel they can install from its app store, making it easy for retailers to promote their products on Pinterest with “product pins” that link back to their website. The idea is that merchants that use Shopify...

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