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Media

Gimlet and Wall Street Journal Team Up on New Daily Podcast

Daily news podcasts are still alluring to news publishers. The latest entrant in the crowded field is the Wall Street Journal, which is launching a daily news show in partnership with podcast producer Gimlet Media. The show will launch in the second quarter of 2019, according to a report from Hot Pod News.

The Wall Street Journal already has a small collection of podcasts produced through its Wall Street Journal Radio Network, including a daily show on business news, and a daily roundup on the day’s biggest headlines. But a Gimlet-produced podcast would allow the Journal to compete with The New York Times’ “The Daily” and Vox Media’s “Today, Explained” as the podcasting sector continues to grow. For Gimlet, whose only other partnership with a major news outlet is a weekly show produced for New York Magazine’s The Cut, a daily news show allows for more opportunities to sell advertising slots than another weekly news show might provide.

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