“Saturday Night Live” joked over the weekend about Netflix’s “endless scroll” of shows. On Monday, the streaming giant said it has no plans to pull back.
Despite its heavy cash burn, Netflix will increase its spending on content next year, Ted Sarandos, chief content officer, told attendees at the UBS Global Media and Communications Conference on Monday.
And while SNL joked that some Netflix shows only have one fan, Mr. Sarandos made his case that shows with lower viewership can still be valuable because they have a very loyal audience who only signed up for the service for that show.
Netflix doesn’t see a risk right now in spending too much on content. In fact, it’s the opposite. “You don’t want to pull back too fast,” Mr. Sarandos said. He may be right, given the increasing competition from Disney and AT&T as they pull their content from Netflix and launch their own services.