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Under Armour Sells MyFitnessPal to Investment Firm

By Martin Peers
· · Source: The Information

Under Armour is selling its diet and fitness app MyFitnessPal to tech investment firm Francisco Partners for $345 million, the companies announced , confirming our scoop from July that Under Armour was looking to sell the app. The sale is a retreat for Under Armour, which paid $475 million to buy MyFitnessPal in 2015 as part of a bigger push into digital fitness apps. But Under Armour’s...

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