Under Armour is selling its diet and fitness app MyFitnessPal to tech investment firm Francisco Partners for $345 million, the companies announced , confirming our scoop from July that Under Armour was looking to sell the app. The sale is a retreat for Under Armour, which paid $475 million to buy MyFitnessPal in 2015 as part of a bigger push into digital fitness apps. But Under Armour’s...
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This week brought more moves in the slow death of the attention economy and the rise of the creator economy. Twitter—the OG attention economy company—announced a flurry of new products to help individuals gather and make money from their followers on Twitter. It is too early to say whether the upcoming Super Follow product will get much in the way of usage. But it’s not too...
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