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Under Armour Sells MyFitnessPal to Investment Firm

Under Armour is selling its diet and fitness app MyFitnessPal to tech investment firm Francisco Partners for $345 million, the companies announced , confirming our scoop from July that Under Armour was looking to sell the app. The sale is a retreat for Under Armour, which paid $475 million to buy MyFitnessPal in 2015 as part of a bigger push into digital fitness apps. But Under Armour’s...

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Anyone who works in media—and especially in news—can feel the change. Everything about this business, from the editorial content to the talent to the (restless) energy of virtual newsrooms, is growing more intense.The pandemic is obviously a big part of the story. But there’s something bigger going on: a new phase of disruption as powerful as the last—if not more powerful. The last sea...
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