Elliott Management, the activist investor who has pushed for changes at major tech companies such as Pinterest and Twitter, has taken a big stake in Salesforce, a person close to the situation confirmed. The move comes as the enterprise software firm faces challenges both in management and profit growth. Elliott’s appearance follows upheaval in Salesforce’s senior management in recent months....
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How Reddit Grew Its Ad Business, Bolstering IPO Hopes

While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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