Consumer lending startup Affirm is said to have priced its initial public offering at $49 per share, Bloomberg reported Tuesday . That means the company raised over $1.2 billion and could be valued at $11.9 billion in the public markets. Affirm had already raised its price range in a securities filing Monday from between $33 and $38 to between $41 and $44. The company had initially planned to...
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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
Uber’s Ride Hailing Business Shows Strong Recovery
NYT Co’s Digital Ad Revenues Weaken in Q4
UK Regulator Warns it May Block Microsoft-Activision Deal
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