Even as Apple plays up its shift to services, the company is massively expanding its chipmaking capabilities under senior vice president Johny Srouji. The latest evidence of this is the recent hiring of veteran processor designer, Mike Filippo. Mr. Filippo comes to Apple from SoftBank-owned Arm, where he led the creation of many high-end processors for phones and data center computers. Before Arm, Mr. Filippo served as chief processor architect at Intel.
The hiring of such an experienced Arm chip designer could go a long way in helping Apple build more of its own components. For the past few years, Apple has been trying to swap chips made by industry stalwart Intel for its own processors, built on Arm’s underlying chip architecture, in its Mac computers. The Intel swap is expected to happen next year. Since 2010, Apple has been building custom chipsets for its iPhones and iPads that have begun to surpass the performance of competing mobile chips built by dedicated chip companies.