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media/telecom

Omnicom Strikes $20 Million Podcasting Ad Deal With Spotify

By
Martin Peers
· · Source: The Wall Street Journal

Ad giant Omnicom plans to spend $20 million on podcasts distributed by Spotify in the second half of this year, The Wall Street Journal reported. An Omnicom executive said the spending plan was a “very big deal versus what we’ve done in the past.” The ad deal signals how marketers are gradually getting more interested in podcasting, as audiences grow and big media companies consolidate...

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