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Entertainment Media/Telecom

Spotify Head of Ad Sales to Depart

Brian Benedik, Spotify’s global head of ad sales, has decided to leave the company, according to people familiar with the situation. Mr. Benedik, who has been with the music streaming service for over six years, will leave in September, the people said. 

Mr. Benedik is the latest in a string of executives to depart the music streaming service in the past 12 months. Last fall, Spotify’s CMO Seth Farbman departed amid a reorganization of the marketing department. Other recent departures include Doug Ford, the head of music and culture, and Jorge Espinel, head of global business development, both of whom left late last year. Last month, Adam Parness, global head of publishing, left the firm. 

It could not be determined why Mr. Benedik decided to leave the company. His departure comes as Spotify has been  making a push into podcasting, with the recent acquisitions of Gimlet Media, Anchor and Parcast. While the bulk of Spotify’s revenue comes from its Premium subscription business, podcasts can allow for ad sales growth, which Mr. Benedik was instrumental in overseeing. In the first quarter, ad-based revenue grew 24% to $143 million. 

Spotify is conducting a search for Mr. Benedik’s replacement. It will be interesting to see who replaces him, since it could indicate how important it views ad sales to its future.

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