Chinese search provider Baidu has agreed to buy Chinese live-streaming service YY for about $3.6 billion in cash from its owner Joyy, the companies said. The deal is Baidu’s latest attempt to find a new source of revenue growth, after the company’s previous costly expansion into on-demand services and food delivery failed. Baidu, which earns the bulk of its revenue from advertising, faces...
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‘People Follow People’ and Other Themes on the Creator Economy

This week brought more moves in the slow death of the attention economy and the rise of the creator economy. Twitter—the OG attention economy company—announced a flurry of new products to help individuals gather and make money from their followers on Twitter. It is too early to say whether the upcoming Super Follow product will get much in the way of usage. But it’s not too...
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