Cynthia Hogan, Apple’s departing vice president for public policy and government affairs, has been named by Joe Biden to join a team charged with finding the presumptive Democratic nominee’s vice presidential running mate, the Wall Street Journal reported. Hogan joins a committee that includes three prominent Democrats including Los Angeles Mayor Eric Garcetti, former Connecticut Senator...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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