Walmart may have decided against launching its own streaming service, but it looks like it’s still thinking about how to be a bigger player in the media space. On Monday, the retailer announced that it has appointed Cesar Conde, NBCUniversal International Group’s chairman, to its board. Mr. Conde will be the first entertainment executive on Walmart’s board.
As the Information first reported last summer, Walmart was considering launching a subscription-based video streaming service to compete with Netflix and Amazon. However, the retail giant decided instead to focus on growing its Vudu, its ad-supported video service. Last month, NBCU announced its own plans to launch a free ad-supported video service for pay TV subscribers.
It would be interesting to see Walmart and NBCU team up their efforts. Walmart is a massive seller of connected televisions that come pre-populated with apps. That distribution along with NBCU’s library of programming could result in competitive offering.