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e-commerce

TikTok in Big E-Commerce Push in the U.S.

By
Shai Oster
· · Source: Financial Times

TikTok is planning a big push into e-commerce and affiliate advertising. The Chinese-owned app will allow its most popular users to share links to products and collect commissions, a common practice in other websites, the Financial Times reported. TikTok will also start live-streaming e-commerce, which will allow viewers to buy products promoted on the app. Live steaming, which in some...

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