Digital startups in the news business now account for 15% of “newsroom” employees in the U.S., more than double the 6% that the category accounted for in 2008. This is a result both of the growth of startups (publications like The Information) and the sharp decline in newspapers, according to this study from the Pew Research Center. The steady decline of newspaper jobs has been well...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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