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Briefing

Disney Plus Email Gaffe Over Pricing Costs Company

By
Jessica Toonkel
· · Source: The Information

Disney today fessed up to what now appears to have been an expensive mistake it made last month when it erroneously told some annual subscribers that their bill would be jumping to $89.99 a year from $79.99. In fact the price increase, which took effect March 26, lifted the price from $69.99 to $79.99—which Disney acknowledged in a follow up email to those subscribers this week. As a result of...

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