Apple is expanding its mobile payment system, Apple Pay, to the likes of Target, Taco Bell and others. The iPhone giant said that 74 of the top 100 merchants (and 65% of all retail locations) in the country now accept Apple Pay.
Mobile payments generally haven’t taken off in the U.S. as it has in other parts of the world. Apple Pay is no different: usage is healthy in places like Europe and Japan, while the U.S. has remained flat, according to estimates by Loup Ventures.
But once Americans get used to the concept—as more merchants accept mobile payments—Apple may be in the best position to reap the benefits. Apple Pay is part of the company’s services division that the company hopes will keep revenue and profits growing while the iPhone engine starts to slow.