The U.S. Federal Trade Commission sued Amazon on Wednesday for allegedly using manipulative design elements and misleading language to trick millions of people into signing up for Prime subscriptions. Amazon also made the Prime cancellation process so difficult and slow that it was internally called “the Iliad,” the FTC’s complaint alleges. The FTC, which is led by longtime Amazon foe Lina...
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Creator Economy startups
Beehiiv’s Deal for an Ad Tech Startup Shows Strains on Founders
Let’s kick off this week with some creator economy M&A news. Beehiiv, a newsletter publishing startup, is acquiring Swapstack, an advertising marketplace for newsletters, Beehiiv’s CEO Tyler Denk confirmed to me. Beehiiv is acquiring the smaller firm’s tech and relationships with advertisers. Swapstack co-founder and CEO Jake Schonberger and a Swapstack account manager will join nearly...
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