The gaming industry’s biggest annual trade show, the Electronic Entertainment Expo (E3), canceled plans for an in-person event for the third year in a row, with the organizers citing health and safety concerns around Covid-19. As with last year’s show, an online version of E3 will be hosted during the summer. 2020’s E3 was canceled outright during the early months of the pandemic. The...
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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
Uber’s Ride Hailing Business Shows Strong Recovery
NYT Co’s Digital Ad Revenues Weaken in Q4
UK Regulator Warns it May Block Microsoft-Activision Deal
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