How Reddit Grew Its Ad Business, Bolstering IPO HopesRead Now

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google cloud

Google Cloud Buys Israeli Cybersecurity Firm

By
Sarah Krouse
· · Source: The Information

Google’s cloud business has purchased security-focused firm Siemplify in a deal that it said Tuesday would bolster its work helping companies set protocols for how to spot and respond to cyber security-related incidents. Google is paying about $500 million to buy the firm, Israeli tech news site CTech reported . Siemplify, which started in 2015 and now has offices in Tel Aviv and New York,...

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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
By Isabelle Sarraf · Feb. 8, 2023 6:00 AM PST
Art by Shane Burke. Photos via Reddit/Shutterstock.
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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