Briefing
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Google, Meta, Amazon—and China—Are Driving Growth in Digital Ad Market

By
Sahil Patel
· · Source: The Information

Digital advertising is growing faster than the world’s largest ad-buying agency expected it to, but the market remains dominated by three tech giants: Google, Meta Platforms (formerly Facebook) and Amazon, according to new estimates released by WPP’s GroupM. China, where digital represents about 90% of ad spending, is also driving this shift. In a new report, the agency said digital...

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