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Google Misled Advertisers About Video Ads, Study Says

By
Jon Victor
· · Source: The Information

Google for years violated its own standards when placing video ads on other websites, potentially costing ad buyers billions of dollars, according to research published by adtech firm Adalytics. The report said that in a majority of cases, Google doesn’t meet the promises it gives advertisers who pay to embed videos on other websites, including that the videos must be skippable, audible and...

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