Google is scrapping a contested interest-based advertising system it was developing as part of its efforts to phase out online trackers called third-party cookies and taking a new approach, the company said Tuesday. Under the new proposal, which Google is calling “topics”, a user’s Chrome browser detects some of their top areas of interest each week based on the websites the person visits....
Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
The Weekend
Media/Telecom
Startups
How Taylor Lorenz Became America's Most Polarizing Tech Reporter

Hi, welcome to your Weekend! I wish I was writing you in happier circumstances, and could simply talk up Annie's riveting profile of Taylor Lorenz, below. But this has been a tragic week. The mass murder of 19 kids and their two teachers in Uvalde, Texas, has been on all of our minds. Unfortunately, the hopelessness you're probably feeling is justified. Recent history gives us little...
Latest Briefs
SEC Confirms Scruitiny Elon Musk’s Initial Disclosure of Twitter Stake
Twitter Board Rejects Shareholder Vote to Oust Silver Lake’s Durban
Chinese E-commerce App Pinduoduo Reports Better-Than-Expected Results
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.


Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.

Recent Popular Stories
Exclusive
Crypto
Culture
Coinbase Tests App for Employees to Grade Each Other During Meetings
True Value
Entertainment
Netflix Could Boost U.S. Revenue 21% With Advertising Push
Exclusive
Venture Capital
Startups
Consumer VC Firm Maveron Raises $225 Million Amid ‘Serious Paradigm Shift’