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Google Takes Another Stab At Web-Tracking Changes

By
Sarah Krouse
· · Source: The Information

Google is scrapping a contested interest-based advertising system it was developing as part of its efforts to phase out online trackers called third-party cookies and taking a new approach, the company said Tuesday. Under the new proposal, which Google is calling “topics”, a user’s Chrome browser detects some of their top areas of interest each week based on the websites the person visits....

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From left: Paul Graham, Garry Tan and Michael Seibel. Photos by Getty. Art by Mike Sullivan.
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