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Netflix to Host Advertiser Event During TV ‘Upfronts’ Week

By
Sahil Patel
· · Source: Adweek

Netflix’s ongoing transition into becoming a conventional television company is almost complete. The company will hold its first-ever “upfront” event for advertisers in May, during a week in which TV network owners host glitzy events to showcase upcoming programming to advertisers, according to a report from ad-industry trade publication Adweek . The TV upfronts are a big deal in the TV...

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