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Briefing

Peloton to Sell Through Dick’s Sporting Goods

By
Martin Peers
· · Source: The Information

Peloton added Dicks Sporting Goods to the retail outlets that will sell its exercise bike, as the struggling exercise equipment firm endeavors to broaden its customer outreach. Shares of Peloton dived 15% on the news to just below $7, its lowest point yet, signaling that investors were unimpressed by the move. By selling through mass market outlets, Peloton risks turning its bikes into...

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