Shopify has finally unveiled plans for a digital ads tool that will allow merchants to better target new customers on social media platforms. The company announced “Shopify Audiences” on Tuesday, which will allow merchants to use Shopify’s data to find prospective buyers around the internet. Shopify said the tool would initially only work on Facebook and Instagram, but would soon roll out to...
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How Instagram’s TikTok Envy Finally Backfired
Last month, Kim Kardashian, Kylie Jenner and other influencers stirred up a public relations firestorm for Instagram, complaining to their hundreds of millions of followers about the app's recent attempts to mimic TikTok. Those efforts were just part of a broader internal effort to take on the Chinese short-form video app, though. The Information has learned that recent tests of changes to...
China’s Economy Slows Amid Soaring Youth Unemployment
China’s Tech Giants Alibaba and ByteDance Share Algorithms With Government
Peloton Announces Job Cuts, Store Closures and Price Hikes
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