Shopify has finally unveiled plans for a digital ads tool that will allow merchants to better target new customers on social media platforms. The company announced “Shopify Audiences” on Tuesday, which will allow merchants to use Shopify’s data to find prospective buyers around the internet. Shopify said the tool would initially only work on Facebook and Instagram, but would soon roll out to...
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What a Brazilian Steakhouse Says About the Tech Economy
Hi, welcome to your Weekend.One of my favorite tech memes is the “We’re so back” post, the kind that pokes fun at the industry returning to the good old days of expensive perks and wine-soaked dinners.I had a real-life “We’re so back” moment this week when I attended a bacchanalian feast thrown by Bain Capital Ventures at Fogo de Chão in San Francisco. Bain Capital’s private equity arm...
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