Briefing
e-commerce

Temu Takes on Heavy Losses to Win U.S. Customers

By
Ann Gehan
· · Source: Wired

Temu, the e-commerce site owned by Chinese giant PDD, is spending heavily to break into the U.S. market and compete with established e-commerce giants like Amazon. According to a recent report by Wired, the company loses an average of $30 on each order placed on its site, primarily by subsidizing the cost of international shipping. PDD, Temu’s parent company, used a similar strategy to gain...

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