Short-video app TikTok’s global net ad revenues are poised to triple to $11.64 billion this year from $3.9 billion in 2021, according to a new estimate from Insider Intelligence. ByteDance-owned TikTok doesn’t publicly report ad revenue, so the estimates offer an outside estimate of how its ad business has grown as its user base swelled and it has tried to make it easier for advertisers to run...
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ByteDance’s Big Marketing Bill
It turns out that viral tech phenomena are not so, well, viral. That was one of the big takeaways from ByteDance’s 2021 financials, reported today by The Wall Street Journal. ByteDance, which owns TikTok and a range of extraordinarily popular Chinese apps, lost more than $7 billion from its operations last year. One reason was heavy investment in research and development and in...
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