Short-video app TikTok’s global net ad revenues are poised to triple to $11.64 billion this year from $3.9 billion in 2021, according to a new estimate from Insider Intelligence. ByteDance-owned TikTok doesn’t publicly report ad revenue, so the estimates offer an outside estimate of how its ad business has grown as its user base swelled and it has tried to make it easier for advertisers to run...
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Creator Economy google
YouTube Ushers in Fresh Wave of Creator AI Tools
Startups this year have been busy launching artificial intelligence tools, from chatbots to editing features, aimed at lightening creators’ workloads. Now YouTube is the first of the major social platforms to go hard on its own AI offerings for creators. At its Made on YouTube event in New York on Thursday, the Google-owned company made several announcements including Dream Screen, a new...
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