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entertainment media/telecom

TikTok Ad Revenue Set To Triple in 2022

By
Sarah Krouse
· · Source: The Information

Short-video app TikTok’s global net ad revenues are poised to triple to $11.64 billion this year from $3.9 billion in 2021, according to a new estimate from Insider Intelligence. ByteDance-owned TikTok doesn’t publicly report ad revenue, so the estimates offer an outside estimate of how its ad business has grown as its user base swelled and it has tried to make it easier for advertisers to run...

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