Short-video app TikTok’s global net ad revenues are poised to triple to $11.64 billion this year from $3.9 billion in 2021, according to a new estimate from Insider Intelligence. ByteDance-owned TikTok doesn’t publicly report ad revenue, so the estimates offer an outside estimate of how its ad business has grown as its user base swelled and it has tried to make it easier for advertisers to run...
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How Stitch Fix Fumbled a Make-or-Break Pivot
Stitch Fix planned to revive sales growth by turning its original strategy on its head. Inside the company, there were warning signs that the effort would struggle. The retailer, which is best known for sending customers five-piece boxes of clothes and accessories picked out by stylists, hoped to broaden its appeal by using algorithms to recommend items for people to buy directly online. But a...
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