TikTok is testing the idea of allowing its creators to charge subscriptions for their content, a spokesperson told The Information. Earlier Wednesday, rival Instagram announced it was offering paid subscriptions to a small group of influencers. Currently ByteDance-owned TikTok supports tips, which let fans send creators money through their profiles. Viewers can also react to videos by buying...
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ByteDance’s Big Marketing Bill
It turns out that viral tech phenomena are not so, well, viral. That was one of the big takeaways from ByteDance’s 2021 financials, reported today by The Wall Street Journal. ByteDance, which owns TikTok and a range of extraordinarily popular Chinese apps, lost more than $7 billion from its operations last year. One reason was heavy investment in research and development and in...
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