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Briefing

TikTok Staff Use ‘Heating’ Push to Promotes Specific Influencers and Brands

By
Mahira Dayal
· · Source: Forbes

Employees at TikTok and ByteDance have promoted videos through what they call “heating,” a manual push that ensures those videos hit a specific number of views, Forbes reported, citing six people and documents. TikTok’s algorithm is widely credited for presenting videos that are so attuned to viewers that they stay engaged for hours. The heating process shows that employees are able to adjust...

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